MARKETING

 
       

TOTAL REQUIRED CREDITS FOR GRADUATION (105 credits)

 
       

GENERAL GRADUATION REQUIREMENTS (24 credits)

 

CODE

DESCRIPTION

PREREQUISITE

CR.

CSI 200

Computer Literacy

ENG 000

3

ENG 201

Composition & Rhetoric I

ENG 001 OR ENG 200

3

ENG 202

Composition & Rhetoric II

ENG 201

3

ENG 205

English Communication Skills

ENG 202

3

HMS 201

Active Learning & Research Methodology

ENG 001

3

HMS 301

Western Civilization

ENG 201

3

MAT 220

Math For Business & Finance

Placement

3

MGT 300

Business Communication

ENG 202

3

       

FREE LIBERAL ARTS ELECTIVES (9 credits)

   
     

BUSINESS GRADUATION REQUIREMENTS (33 credits)

 

CODE

DESCRIPTION

PREREQUISITE

CR.

ACC 201

Principles Of Accounting I

ENG 001

3

ACC 202

Principles Of Accounting II

ACC 201 & (ENG 100 OR ENG 200)

3

ECO 201

Introduction To Microeconomics

ENG 100 OR ENG 200

3

ECO 202

Introduction To Macroeconomics

ENG 100 OR ENG 200

3

FIN 301

Finance I

ACC 202 & MAT 220

3

MGT 210

Management Principles

ENG 100 OR ENG 200

3

MGT 330

Business Law I

ENG 201 & (MGT 210 OR HOM 210 OR TTM 202)

3

MIS 305

Management Information Systems I

CSI 201 OR (MGT 210 & CSI 200) OR (TTM 202 & CSI 200)

3

MKT 201

Principles Of Marketing

ENG 100 OR ENG 200

3

STA 210

Statistics & Probability For Business I

(ENG 100 OR ENG 200) & MAT 220

3

STA 310

Statistics & Probability For Business II

(ENG 100 OR ENG 200) & STA 210

3

       

MARKETING MAJOR REQUIREMENTS (33 credits)

   

CODE

DESCRIPTION

PREREQUISITE

CR.

MGT 410

Project Management

STA 210 OR MIS 305

3

MKT 310

Consumer Behavior

MKT 201

3

MKT 317

Promotional Strategies

MKT 201

3

MKT 360

Digital Marketing

MKT 201

3

MKT 370

International Marketing

MKT 201

3

MKT 410

Marketing Research

MKT 201 & STA 310

3

MKT 415

Sales Management

MGT 210 & MKT 201

3

MKT 450

Strategic Marketing Management

MGT 210 & MKT 201

3

MKT 455

Distribution Strategies

MKT 201

3

MKT 460

Services Marketing

MKT 201

3

MKT 499

Senior Project In Marketing

Senior Standing

3

       

TECHNICAL ELECTIVES (6 credits)

   

To be selected from courses of numbers 300 and above offered by the Faculty of Business Administration

 
       

REMEDIAL REQUIREMENTS (27 credits)

   

CODE

DESCRIPTION

PREREQUISITE

CR.

ENG 00A

Basic English I

Placement

9

ENG 000

Intensive English I

ENG 00A OR Placement

9

ENG 001

Intensive English II

ENG 000 OR Placement

9